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Social Media - Essentials
This course has been designed to give a basic and clear understanding of the core social media platforms that are crucial to your business. We deliver our courses in a language that everyone can understand from beginners to those with a general knowledge of social media.
This course is carefully tailored to ensure that all attendees can develop their knowledge of social media and be able implement strategies and recommendations to enhance and grow their business.
Who should attend?
This social media essentials course is designed for any employees connected to a business that have an existing presence or wish to bring their business into the social media world. We will teach all attendees the key components to setting up and developing social media profiles and campaigns along with the importance of creating a social media strategy to increase their business performance.
After attending you will develop a good understanding of:
Social media and the driving forces behind it – your clients and customers
The importance of social media and how it effects your business
The key features to create a successful social media strategy
A good understanding of social media best practices
How to set up and use the key social media platforms including:
An introduction to key social media management and reporting tools to measure and manage your social profiles.
Introduction & Strategy Overview
What is social media?
How social media relates to your business
Social media facts to be aware of
Social media opportunities and threats
Learn where and who your audience are and how to target them
What’s the key difference between traditional and social media
Setting your goals
Getting started with your social media strategy
Why SEO relates to social media
Developing your brand tone of voice
Social Media Platforms
An overview and introduction to the most popular platforms, how these differ and when/how they originated
How to set up and optimise your platforms and the benefits of doing so
Finding your way around each platform – familiarising with each interface
Social media best practices – basic do’s and don’ts
How to create engaging content that works for you and for each platform
Understanding the key features of the major platforms
Reputation management – how to deal with negative communication
Common/useful management tools
Measuring & Analytics
Basic analytics – understanding most common metrics of each platform