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Introduction to Marketing
Duration 1 day
Marketing has a key functional role as the only part of the organisation which has proactive contact with customers; it is the bridge to the customer and the consumer.
Keeping this in mind…this course has been designed to provide delegates with the basic principles of marketing. The course is appropriate for anyone who would like an overview of marketing or just a basic refresher. Individuals who may have the sole responsibility for marketing in their company would find this course very useful. Junior members of marketing departments can enhance their knowledge and value and potential career growth in the marketing profession.
Marketing is often confused with publicity and promotion, but these are just part of the discipline.
Having attended the course, delegates will understand the key principles of effective marketing and how this is crucial to the success of any organisation.
Course Content
Understanding the Marketing Mix
- Variables
- Life Cycles
Defining the customer
- Market Segmentation
- Market Demands
Customer insight
Marketing design
The course was just the right length; my attention was kept throughout the course. Carolyn is a very good trainer who is interested in delegates own situation
Very Knoweldgeable. Brought group out of their shell.
Very interesting course. I enjoyed discussing some of the case studies and subjects. Carolyn (the trainer) was very informative.